Computer applications for the commercial sector of the canton Jipijapa

Authors

  • Edwin Antonio Mero Lino
  • Kleber Germiniano Marcillo Parrales, MSc Universidad Laica Eloy Alfaro de Manabi, Ecuador
  • Julio Alberto Cedeño Ferrín, MSc Universidad Laica Eloy Alfaro de Manabi, Ecuador
  • María Mercedes Ortiz Hernández, MSc. Universidad Laica Eloy Alfaro de Manabi, Ecuador

DOI:

https://doi.org/10.37117/s.v2i13.159

Abstract

Abstract

This article focuses on the limited commercial integration of organizations to promote the different products and services offered to the community, the objective is to contribute with computer applications to strengthen the advertising image; the type of research is of a qualitative nature, applying theoretical methods such as induction-deduction, analysis-synthesis; in the empirical order, the surveys, interviews and the closure with the application of statistical-mathematical methods. The described methods allowed the realization of the diagnosis to the different commercial institutions, as well as to verify the needs of implementing the different computer applications, in order to improve the economic growth of the organizations, which were taken into account because they maintain an inter institutional agreement. With the execution of the multidisciplinary project of Linking with the Company, in which the careers of Engineering in Computer Systems and Computer and Network Engineering are involved, it was possible to implement 36 computer applications (website, Web pages, applications, information systems) to In addition, the social organizations of the Jipijapa Canton were able to publicize the variety of products offered to the local, regional and international markets. Through the visit counter we obtained relevant information that allowed us to know the interaction that exists between users and the merchants that offer their products. The training was carried out for the members of the different social institutions, in order to properly manage the computer applications. The main impact reflected in the statistics shows a systematic and growing growth since its inception in January 2017 until the cut made at the end of 2017 in advertising images from 100 to 4736 with international reach, with emphasis on the Acuña Coffee Plantation website and Café the Mañanerito.

Key words: Choice of technology, image, advertising, commercial policy.

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References

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Published

2019-01-23

How to Cite

Mero Lino, E. A., Marcillo Parrales, K. G., Cedeño Ferrín, J. A., & Ortiz Hernández, M. M. (2019). Computer applications for the commercial sector of the canton Jipijapa. Sinapsis, 2(13). https://doi.org/10.37117/s.v2i13.159

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